Yandex.Direct is an effective platform for placing contextual advertising in Yandex search and on partner platforms. Proper campaign setup helps attract target audiences, increase brand awareness, and boost sales. Below is a concise step-by-step guide and optimization recommendations.
Step 1. Register an account in Yandex.Direct

Go to the Yandex.Direct website and create an account: enter your name, email, and password, and confirm your information. After logging in, the system will prompt you to create your first advertising campaign.
Step 2: Creating a Campaign – Basic Settings
Selecting a target and parameters

Click "Create Campaign" and select a goal—website traffic, sales, calls, applications, or awareness. Set a name, display regions, language, daily budget, and bidding strategy.
Structure: Ad Groups, Keywords, and Negative Keywords

Divide your campaign into logical product or service groups. Select relevant keywords and add negative keywords to filter out irrelevant traffic. Prepare multiple ad variations for each group.
Step 3. Setting up analytics via Yandex.Metrica

Connect Yandex.Metrica: create a counter, embed the code on your website, and set up goals (calls, applications, purchases). The integration allows you to track conversions and calculate advertising ROI.
Step 4. Optimization and testing
Keyword analysis

Monitor keyword performance: exclude low-performing queries and increase bids on profitable phrases.
A/B testing of ads

Run multiple headline and description variations, analyze CTR and conversions, and gradually improve your ad copy and landing pages.
Step 5: Manage your budget and bids

Monitor your daily and monthly budget and use automated strategies when needed. Reallocate your budget to ads with the best ROI and reduce spend on underperforming keywords.
Professional Yandex.Direct setup – when you need help
Benefits of outsourcing setup to specialists

Expert customization saves budget and increases returns: niche audits, accurate keyword selection, fine-tuned targeting, and analytics integration. Specialists also prepare regular reports and offer optimization recommendations.
What you get when you order a setup

    targeted and high-quality traffic;
    understanding the cost of a lead and controlling expenses;
    connected Yandex.Metrica and goal setting;
    regular reports and suggestions for improvement.

Ready to launch an effective Yandex.Direct campaign? Contact us for a consultation and a free account audit.